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HARVARD BUSINESS REVIEW 2021
Businesses face an accelerated pace of change as digitalization, disruptive business, and rapidly changing consumer expectations reshape their world………..

KOMITEEN FOR GOD SELSKABSLEDELSE
2.1.1. Komitéen anbefaler, at bestyrelsen, som led i at understøtte selskabets vedtægtsmæssige formål og langsigtede værdiskabelse, forholder sig til selskabets purpose samt sikrer og fremmer en god kultur og gode værdier i selskabet………...

SHELTON GROUP / BRANDS & STANDS
The results tell a loud and clear story. Consumers believe companies should take a stand – and they’ll support that stand with their purchases. 64% of those who said it’s “extremely important” for a company to take a stand on a social issue said they were “very likely” to purchase a product based on that commitment…………

PORTER NOVELLI & CONE
The correlation between Purpose and reputation is strong: Companies with strong reputations also have strong Purpose scores – and that’s no coincidence. These scores move together for nearly nine-out-of-10 companies (88%) ranked. In fact, of the top 10 leaders named on both the Purpose and reputation lists………….

PWC / REPORT ON PURPOSE
Purpose is not an initiative; it is a way of business. It must be core to the decisions, conversations, and behaviors across all levels to be authentic and deliver the wealth of advantages it promises. Now, more than ever, companies must cultivate the power of purpose if they are to succeed ……………

THE INTERNATIONAL BUSINESS COUNCIL (IBC)
Purpose-driven Business Reporting in Focus is a partner publication to Deloitte’s IFRS in Focus. It provides updates on developments in purpose-driven business practices that are impacting corporate reporting, including progress towards sustainability standards………

WESPIRE – STUDY – MANY REPORTS
Pride in organization they work for is critical for talent. They are looking for workplaces with values like their own, read mission statements and expect cultures built on social purpose and consistent application of values. Over half expressed a desire for service-oriented work……….. 

MCKINSEY, UNILEVER, JOHNSON & J. ETC.
This isn’t simply about “doing the right thing” – the fact is, in a messy world there may be many “right things” and doing one of them may mean not doing others. There will always be trade-offs. This is about identifying and investing in new market opportunities…………

REGENERATE 2021 – REPORT
Gartenberg, Prat and Serafeim Found that organisations with a clear purpose and high management clarity delivered greater stock performance of up to 7.6 percent above those that did not. They found that it was employees with strong beliefs in the purpose of their firm that drove the relationship between purpose and better financial performance………….. 

THE PURPOSEFUL COMPANY
People no longer just want to work for an organisation that is purely focused on profit. They demand to understand what the purpose of the organisation is. They want to know what we’re doing about the environment, what we’re doing to support local communities, says Fidelity, a privately owned company, manages $700 billion of assets globally ……….

REGENERATE TRUST 2020 – REPORT
It found that they were evenly split, with 44 percent thinking the purpose of business was to maximise returns for shareholders and 44 percent thinking it was to profitably find solutions to the problems of people and planet. More than three in five business decision makers said their business had taken steps to become more purposeful………… 

HEARTBEAT BY PEAKCON 2020
We receive almost 22,000 employee comments a day on the Peakon platform, so it’s clear that employees have something to say. But the question remains: Are their employers responding? The dynamic between employee and employer is changing, and now employees are starting to become more vocal about their needs……….

CONSPIRACY OF LOVE.CO
87% share of employees that feel disengaged at work (in search of purpose). 64% won’t take a job if the potential employer doesn’t have a strong corporate social responsibility practices. 85% og Gen Z employees believes companies have an obligation to help solve social problems. Consumers wouldn’t care if 71% of brands disappeared……..

GONE GEN Z CRS STUDY
Gen Z….. yes – their faces may be glued to their smartphones, but don’t mistake that for disinterest. This is a group of early adopters, digital natives and energized advocates. Oh, and they’ll account for 40 of all consumers globally by 2020 – 2.56 billion people. Their expectations of companies to address important social and environmental issues are high. And if you think they’re “too young” to get engaged, think again. Say Gen Z………..

IFAC PROFESSIONAL ACCOUNTANTS GROUP
Purpose driven organizations are leading paradigmshifts, factoring in key trends, consumer behaviorshift and societal needs into management approaches and businessmodels.  The Chairman and CEO (America, Europe and Asia Pacific) of Japanese company OMRON shared with us how integrated reporting and the SDGs have enabled…….

RADLEY YELDAR REPORT ON PURPOSE
In a recent survey by EY, 91% of people said their company has a purpose or is developing one. But less than half believed their strategy was aligned with the purpose. And only 37% believed their operating model and operations were aligned with it. That’s a huge missed opportunity. And it’s something we’ve seen echoed in our research…………

FORD FOUNDATION / DELOITTE
Organisations with missions to incite businesses to act in a more inclusive, just, fair, sustainable, conscious, pro-social, or responsible fashion have proliferated. The variety of these adjectives demonstrates the range of behaviours that such organisations seek to promote. They also embrace a range …….

NATIONAL RETAIL FOUNDATION / IBM
81% of respondents worldwide belong to one of two shopper segments: Value-driven consumers (41%) who want good value and Purpose-driven consumers (40%) who seek products and services aligned with their values. 57% of consumers are willing to change their purchasing habits to help reduce negative environmental impact………….

NEW PARADIGM STRATEGY GROUP
A large majority of Americans (72%) agree that public corporations should be “purpose-driven” as well as focused on shareholders and customers. 64% of Americans believe a corporation’s “primary purpose” should be “making the world a better place” – the same percentage of Americans who believe a corporation’s primary purpose should be “making money for shareholders…….

FUTURE OF CORPORATION BRITISH ACADEMY
We concluded that the purpose of business is to solve the problems of people and planet profitably, and not profit from causing problems. We proposed a framework for 21st century business based on corporate purposes; commitments to trustworthiness; and ethical corporate cultures……….

DELIOTTE
Sustainability is integral to business resilience and the ability to create value over time. The value of companies today is increasingly mostly represented by intangibles such as skilled employees, reputation, brand, intellectual capital, licenses to operate, and customer relationships. These are directly affected by sustainability matters……….

 PWC
The millennial generation, born between 1980 and 2000 now entering employment in vast numbers, will shape the world of work for years to come. Attracting the best of these millennial workers is critical to the future of your business……….