Our
model and concept
Danish Network Association is a challenge to consultancies, boards, industry associations, and other institutions that often fail to help companies succeed or see projects through to completion.
We develop your strategy, and even more importantly, we help you realise it in a busy day-to-day. We work strategically and create value from day one, once your company is on board.
We have brought together the best of the above in one place.
Our method and approach
At DNA, we do not believe in quick fixes and therefore work only with longer-term engagements to build a strong and meaningful relationship.
DNA’s method is always 100% inclusive to ensure that everyone involved is seen, heard, and understood throughout the process. For DNA, this is a vital starting point for executing the agreed plans and objectives.
The method behind this approach is called Appreciative Inquiry (AI) and is essentially about focusing on what works. The philosophy behind AI highlights how important it is that development is based on the best success stories from all levels of the business, rather than on what is not working.
At DNA, we combine the AI method with the highly practical Must Win Battle mindset, ensuring that agreements made about future activities are captured in a framework with clear timing and designated owners for execution.
In this way, DNA is available for sparring throughout the entire process.
We help people succeed
DNA is driven, with passion and ambition, by helping other people succeed. We are experts in commercial business development and focus uncompromisingly on execution.
In addition, we help companies become or remain relevant by ensuring that they are profitable while also working towards the ambition of being a company that works for the world, rather than merely existing in it.
We sit beside you—not opposite you
The concept consists of the best from boards, industry associations, and the consulting world—brought together in one place. We do not believe in quick fixes; instead, we build deep relationships where, together with the company, we also take responsibility for both commercial results and the desired impact, based on the company’s purpose.
With our membership model, we build deep and trusting relationships that ensure we remain consistently and continuously close to the company. In our experience, this is a prerequisite for being able to create real value for people, teams, and thus the company in its development.
We work from a commercial and structured growth mindset. To realise the growth potential, we have built specialist capabilities with a team that can advise and execute across all business-critical areas. You get everything under one roof. Areas where we do not have the capabilities ourselves, we can deliver together with a team of long-standing partners we have developed over several years.
Strategy is operational and practical
DNA works operationally and persistently with the far more difficult “how” by providing highly practical support to help companies organise and structure their day-to-day, so they have the best conditions to realise strategies and complete projects in a busy everyday.
We work continuously with more than 80 ambitious companies that want significant commercial development and, ultimately, help to realise their purpose. We operate across a wide range of industries and, in several of them, have particularly deep insight.
Many of the companies we work with have an international outlook and an ambition to succeed outside Denmark as well.
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In very practical terms, we help companies organise and structure their day-to-day, so they have the best conditions to realise their strategies and complete projects in a busy everyday.
– Danish network association
Establish a clear baseline
Purpose is business
Our approach
Our values
Structure in everyday life
From strategy to execution
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