Create a shared awareness
Intro session on the principles of being useful and meaningful to the world.
Receive a free 2-hour session—your gateway to all the other training programmes and sessions we offer. We do it this way to ensure a strong, shared foundation and to achieve the greatest possible impact and value for everyone.
In this 2-hour intro session, you will gain insight into the fundamentals of how to become useful—as an individual, a team, and a business. You will receive the baseline of data, principles, and methods to move from articulating a purpose to actually activating it.
Purpose is business
The most important thing to understand and accept is that purpose is the highest authority in the company. It is not a brand purpose or a public affairs project. Purpose is, instead, the central, commercial and inspiring engine that sets the direction for all business-critical decisions, and how your day-to-day operations are organised in practical terms.
In the past, purpose was merely a branding exercise. Today, purpose equals business and the most commercial, relevant and effective workplace design for companies with the ambition to stand on two legs.
Outcome
– Learn the fundamental principles of becoming a purpose-driven business
– Learn about the benefits and impact of taking purpose seriously
– Gain practical insight into what a relevant business looks like in 2024
– Learn how to activate purpose in a busy and highly commercial reality
– Find out how some of the world’s most ambitious and innovative companies are led by purpose
– Get to know the phases that take a business from purpose awareness to authentic purpose acceleration
In the past, purpose was merely a branding exercise. Today, purpose equals business—and is the most commercial, relevant, and effective approach for companies with an ambition to create value beyond the company itself.
Dates
Specific agreed dates.
Location
By agreement.
Teachers
Director, co-founder & author Christoffer Ritzau.
Contact
Christoffer Ritzau
+45 2332 2033
cr@danishnetworkassociation.dk
“
Consumers navigate through your identity, which stems from your authentic purpose. It is the purpose—and the way it is realised—that differentiates the company from all others.
– Danish Network Association –
Establish a clear baseline
Purpose is business
Our approach
Our values
Structure in everyday life
From strategy to execution
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