We find that the majority of ambitious companies possess a huge untapped potential. They are often incredibly creative and highly ambitious when it comes to expression, products or a passionate concept. But they are not in touch with the needs of their customers and do not manage to create synergy between strategy, organisation and commitment – all the elements that drive growth. This is particularly true with regards to the commercial aspect, which today accounts for up to 50% of a company’s foundation for success. Selling your products should therefore constantly take between 30% and 40% of your time.
By that we mean financial management, contracts, agents, management, complementary skills, CRM systems, strategy, negotiation, supply chain, etc. This is precisely where we help our clients. However, unlike a lot of other external partners, we do not just come up with the analysis. That’s the easy part. We stay committed and work together with you to get things done.
We spend our time providing you with structure, an operational action plan with a 12 months horizon, budgets and we also take and active role in the execution to insure that you will succeed.
All of this is included in the membership fee. We don’t count hours.
This makes us a practice-oriented and appropriate sounding board for your company in every aspect of the value chain. It’s all about you. We listen carefully to your challenges, which then form the basis for all further collaboration. Our current client portfolio includes more than 100 highly skilled companies in the fashion, jewellery, hospitality, architecture, manufacturing and design industries. Hence, we have considerable knowledge of what will work and help you progress.
We challenge you, we ask critical questions and we propose specific solutions, which we create together – we help you SUCCEED. We concentrate on business development, which is passionately inspired by a desire to help creative people achieve commercial success. We have proof that our model creates growth, and you are more than welcome to ‘take us on’ over a cup of coffee!
Ownership & capital
Commercial friend in Denmark?
Our strategy partners
Today, we are committed to about 100 ambitious companies. We concentrate on pertinent, top-grade, business development – particularly in the areas of sales, internationalisation, communication, identity, recruitment and leadership. In doing this, we have the support of some very active strategic partners, who have been carefully selected. They are all at the top of their fields in law, freight, insurance, online media, and pension. This mix of people means that DNA can assist you in making – and implementing – just about any kind of critical business decision. All you have to do is drop us a mail!