Join us

Become a member

Around 100 companies are already members and part of the DNA family. 

Being a DNA member gives you unlimited access to sparring and feedback with our partners and our advice on business development – everything for a fixed monthly membership fee.

We are always available and ready to help you achieve your goals. The regular sparring and feedback sessions are extremely concentrated and we can tackle a variety of issues.

Learn more

Become a member

Most of our members are ambitious companies who want:

  • To progres and realise their sales potential
  • To market their products, designs or services internationally
  • To work determinedly to create results, but need help
  • To change their setup in reactionary trade associations 
  • To find specific, practice-oriented solutions
  • Top-grade consulting services with national and international scope
  • Fast implementation, and a proactive approach

Contact us today and let’s find out whether we have a meaningful future together. It’s a two-way street.

It will cost you 0,001 x ‘your total turnover’ to become a member of DNA – but
a minimum of DKK 2,900 + VAT per month. The price covers the entire concept

The membership is payable each quarter in advance and access to all of DNA´s services is activated subsequent to the initial meeting. Note that there are no strings attached after we have had our initial coffee meeting.

The commitment only applies for the current month + 3 months. Withdrawal of membership must always be in writing.


Strategic Partners

In order for us to support our members in an effective and simple manner, we are collaborating with some of Denmark’s most pronounced consultancy firms. As such, your company will gain free access to contracts, consultancy and mentoring within business-critical areas such as law advisory, shipping, online media, insurance and pension- all included in your DNA membership. You can, at any time, get advice in order for you to have the best foundation for making decisions when facing a challenge of any kind. In an intense and fluctuant everyday life, this gives you a sense of security. As a lot of our members work globally, our partners also have a global reach.

All of the people in our partner network are headhunted by us in order to ensure that the support you are given is personal, rapid and qualitative. DNA does not receive kick backs or commission from any of our partners - we only seek quality and service.

What they say

"We are a medium-sized company in need of a sounding board at executive level to help move our company from the current level to the next level. DNA provides us with business-oriented, hugely dedicated consultants, who can challenge us and give us feedback, and provide an extremely high level of assistance with these tasks."

Rasmus Byriel, CEO & partner, Furnipart A/S

“We are a small, growing company. As we evolve, we experience a variety of challenges. We really need a sounding board and guidance in terms of running a business. Our great challenge is to progress in an organic, rational way and to make the right decisions en route. This is exactly where DNA has helped, and can help us. Equally important for us is DNA’s amazing attentiveness and personality. This is crucial for our identity and the way, in which we ourselves work.“

Barbara Hvidt og Tine Holt Møller, CEO, Soft Gallery ApS

"They really help me by guiding – and challenging me in a professional way and working with DNA simply gives me a whole new sense of overview of my business. By gathering areas like business development, contractual issues etc., I not only save money but also time and thought. I’ve met nothing but professional people who want to see me succeed which gives me a peace and security, that money can’t buy."

Nina Bruun / CEO

"d line has since early 2014 had a collaboration with DNA. As the most important asset of our collaboration, is sparring on Business Development issues. We very much appreciate the open and non-biast dialogue and ideas. DNA is a very competent partner for these issues."

Hans Christian Petersen, Chairman, d line

The founders.

Christoffer Ritzau is a former CEO of the danish jewelry industry (Jewellers’ Association) and subsequent CEO for the danish fashion industry (Danish Fashion & Textile). He has over the past 15 years worked with business development in several hundred companies.

Frederik Petersen was most recently CEO of the design-driven company d line a/s, which he still co-owns. Frederik has worked for 15 years in marketing, export, supply chain management and strategy – including six years abroad in London and Munich.