Our purpose.

We believe in challenging the status quo and move ambitious people to daily commercial success.

DNA is a highly controversial – no bullshit -concept. We believe in a strong purpose for your business, clear communication that supports sales, and tight financial control.

We have extensive expertise in these areas and have established the largest commercial network in Denmark, as such we can execute specific solutions for your company – both nationally and internationally. We are do’ers by heart!

We are very social. Want to talk?

Get to know us

We are do’ers by heart

DNA helps other people with passion and ambition ! We are experts in commercial development of organizations.

DNA is a unique concept that is radically different from the way companies usually recieve help to develop their business activities. Our concept unites the very best aspects of the organisational- and consulting world. We concentrate on your value chain, and go ‘all-in’ on your challenges with the support from our large commercial network, witch includes, among others, Bech-Bruun, Media Group, NTG and Time Gruppen.

We represent a break away from traditional consulting firms, trade associations and other institutions. They usually limit themselves to provide a non-committal, meaningless ‘analysis’, whereas DNA tackles something much harder – the ‘how’ – we make strategies work as part of a company’s daily grind.


How we help companies achieve commercial succes?

Focus, structure, an operationel actionplan, execution, consequence, negotiation, contracts, sales, social media are areas where we live!

Like you, we don’t know what the future holds. But we can help you to fully exploit your resources and capabilities in order to address the unknown in the best possible manner. We help you create a set-up for designing products, services and experiences and successfully bringing them to market.

We believe that the future belongs to the companies and organisations that are in direct contact with the needs of their customers and users, thereby enabling them to react to changes in preferences and needs. We know that it takes a lot to win, but we find that success is all about focus and decision-making.


update your company 
Execution, strategy and action
International CO-LABs 


High-end Websites
3D artwork & video
Graphic design

Go to DNA DIGITAL subsite


Today sales is about communication
we can improve your platform
A daily focus is key 

Ownership & capital

getting ready for investors
finding the right people
help you with the execution


Purpose is ground zero
we make you relevant
we help you to inspire 


we find talent
we understand the entire process
we design the first 100 days 

A commercial friend in Denmark?

Do you want access to the Scandinavian market?
We skype with members from all over the world
We assist you in developing a network in Denmark

dna university

We develop internal courses
We teach and coach people
We give talks on certain themes

What they say

"We are a medium-sized company in need of a sounding board at executive level to help move our company from the current level to the next level. DNA provides us with business-oriented, hugely dedicated consultants, who can challenge us and give us feedback, and provide an extremely high level of assistance with these tasks."

Rasmus Byriel, CEO & partner, Furnipart A/S

“We are a small, growing company. As we evolve, we experience a variety of challenges. We really need a sounding board and guidance in terms of running a business. Our great challenge is to progress in an organic, rational way and to make the right decisions en route. This is exactly where DNA has helped, and can help us. Equally important for us is DNA’s amazing attentiveness and personality. This is crucial for our identity and the way, in which we ourselves work.“

Barbara Hvidt og Tine Holt Møller, CEO, Soft Gallery ApS

"They really help me by guiding – and challenging me in a professional way and working with DNA simply gives me a whole new sense of overview of my business. By gathering areas like business development, contractual issues etc., I not only save money but also time and thought. I’ve met nothing but professional people who want to see me succeed which gives me a peace and security, that money can’t buy."

Nina Bruun / CEO

"d line has since early 2014 had a collaboration with DNA. As the most important asset of our collaboration, is sparring on Business Development issues. We very much appreciate the open and non-biast dialogue and ideas. DNA is a very competent partner for these issues."

Hans Christian Petersen, Chairman, d line


Soft Gallery



Norm Architects



Nina Bruun



d line












Holscher Design









Amanda Lilholt



Sebastian Holmbäck




Glisby & Associates




SMUK London






Sofie Schnoor








Spacon & X